Prompt Language and Location Are Two Different Settings
The language of a question decides whether an assistant looks for local suppliers. The connection decides which country. A preprint tested both apart.
Read moreMarkets and languages
Why a brand visible in English can vanish in German or Spanish: export markets, prompt language versus location, local domains and multilingual sites.
14 articles
AI Answers Reached Your Export Markets on Different Dates
Google's generative search reached Britain, Germany, Italy, Spain and France years apart. For an exporter, that gap changes how any cross-market comparison reads.
Read more
Your Site Is Translated. Does Each Page Say So?
Google Ads now infers language rather than asking for it. A five-step afternoon check of how your multilingual pages declare what language they are in.
Read more
Which Language Should You Actually Measure?
Measure in the language of the market, obviously. Except your engineers research in English, your buyers do not, and the two get different answers.
Read more
Engineer or Procurement: Same Product, Different Prompt
The engineer asks about tolerances, the buyer asks about lead times, and the two questions retrieve different pages. Most industrial sites answer only one.
Read more
AI Visibility for Hotels and Travel Brands
Travelers now ask AI assistants to recommend hotels, not just find them on a map. Does your brand get named, in the languages your guests search in?
Read more
AI Only Recommends Firms It Can Recognize
An AI assistant can only recommend a professional-services firm it can describe specifically, not one that merely has a polished website.
Read more
Manufacturing and Export: Do You Exist for AI Search?
Procurement teams now start supplier searches with an AI prompt, not a directory. Here is what actually makes a manufacturer show up in that answer.
Read more
Building a Prompt Set for Every Export Market
Translating a good prompt set into five languages produces five fluent, useless instruments. Here is how to author one that actually measures each market.
Read more
Local Champion vs Multinational: Who the AI Recommends
A regional supplier with dense local-language coverage can outrank a global leader whose local site is only a translation. Here is why, and how to check it.
Read more
Visible in English, Invisible in German AI Answers
Your brand shows up when a model answers in English and disappears when the identical question is asked in German. Here is how to check why yourself.
Read more
One Spanish, Many Markets: AI Visibility in LatAm and Spain
The same question in Spanish reaches different sources, different competitors and a different word for your product depending on the market. One score cannot describe both.
Read more
Translating Your Site Is Not Enough for AI Visibility
Your site speaks five languages and the models still ignore you in four of them. Translation moves your words. It does not move what other people say about you.
Read more
Why AI Visibility Breaks When You Change Language
The same question, asked in German instead of English, returns a different answer with different brands in it. For exporters, that gap is the whole story.
Read more