KPIs to Ask a GEO Agency For Before You Sign
No measurement can prove an agency moved AI answers. It can make every claim checkable: six steps to agree before the contract is signed.
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Choosing and testing AI visibility tools, agencies and free reports: what they measure, what they cost and the questions that expose the empty ones.
7 articles
Build or Buy: Scripting Your Own AI Visibility Checks
A minimal in-house script really is an afternoon's work. How to build it properly, and the point at which that afternoon becomes a standing commitment.
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How to Spot a GEO Vendor Who Is Selling Nothing
Generative engine optimisation attracted the same sales patterns early SEO did. Six claims that cannot be true, and the questions that expose them.
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How to Test Any AI Visibility Tool Yourself, Including Ours
No comparison table, no verdicts on products we have never used. A protocol you can run in a week, plus the checks that expose a weak tool. Apply it to us.
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API or Browser Scraping: How AI Visibility Data Is Collected
Two ways exist to ask a model your prompts, and they do not return the same answer. What changes in practice, and the question to put to any vendor.
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What Drives the Price of an AI Visibility Tool
Every answer these tools show you was bought from a model, one paid call at a time. That single fact explains every line on the pricing page, including the cheap ones.
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How to choose an AI visibility tool: the criteria that matter
No verdicts and no comparison table: the questions that separate a tool that measures from one selling you noise, and the sales answers that should worry you.
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